Began her hairdressing career in her hometown Cabeceiras de Basto, Portugal. After completed her apprenticeship she gained experience at local salons. As a talented young stylist and committed to improving and growing to take her career to the next level, she moved to Porto (second biggest city).

São’s outstanding talents were recognized when she worked in a top salon.

In 1992 with a desire to travel and discover new possibilities and ideas, she moved to the USA.

She has infused Newark with beauty innovation since 2002 when she started her first business in the prestigious section of the Ironbound. Sao has an impeccable taste for modern cuts that incorporate a precise balance of technical skill and style. São’s attention to detail combined with a warm atmosphere and access to her stellar staff.

São Beauty Salon provides styling that expresses a lifestyle of sophistication and glamour.

Constantly updating with the latest trends and techniques, São continues to update her skills through seminars and hair shows, São is a master colorist and stylist that is never afraid to challenge what fashion dictates in the quest for perfection, her definition of style is original yet realistic and her inherent appreciation of good contemporary design is evident in all aspects of her work.

Her passion is transforming the hair of “real” women creating beautiful, feminine, wearable styles rather than conceptual looks. São is passionate about the importance of understanding client’s real needs to create a style that works for them everyday, one that they easily manage themselves.

“ I love what I do! It is my passion!
São Beauty Salon allows me to share my passion with my clients”.

Our Philosophy:

At São Beauty Salon we are committed to helping you look and feel your best, and we believe that healthy hair care is an essential part of an healthy lifestyle. In order to achieve the most beautiful and healthy results possible we use some of the best products available in the beauty industry today.

A thorough consultation concerning each guest’s individual needs and desires is conducted before every service to ensure optimal satisfaction with the outcome of the service provided. All consultations with stylists and colorists are complimentary. Our main goal is to meet and exceed our clients expectations.

We will design a look to fit your personality and lifestyle. From customizing a haircut to recommending a hair color that will enhance your skin tone and eye color. We feel passionately about encouraging our clients to properly care for their hair at home.

Our atmosphere is comfortable and relaxed to make our clients feel great and look fabulous.

We at São Beauty Salon will meet all your needs!

You are in the hands of professionals.